GiG to support regional and online growth of Rank Entertainment’s Marina888
Rank Entertainment has signed a new partnership with Gaming Innovation Group (GiG), with the goal of launching its Marina888 into new markets.
The agreement, which is based on a revenue share model and has a minimum duration of five years, will see Rank leverage GiG’s igaming platform to support Marinia888’s international growth.
This will include GiG’s player account management solution, CMS delivery of frontend solutions and managed services, including media business operations. The service will be rolled out across Rank Entertainment’s international portfolio, concentrated in regulated regions of Africa and in Nepal.
“We are proud to have partnered with GiG in order to modernise our online offering and drive the brand internationally, in line with our retail concerns,” said Asanga Warusavitharna, CEO of Rank.
“Throughout the process, it was evident that this was a style of project that GiG had delivered several times, consistently outlining the best way to deliver from a technical and a services-driven perspective. We are very much looking forward to our long-term partnership and are excited to go on this journey with GiG.”
Furthermore, Rank also aims to enhance its online offering with automation and augment Marina888’s local brand presence, with a focus on gamification and implementation of GiG’s Logic rules engine to deliver an enhanced player experience.
The deal is the latest international partnership GiG has entered into this month, having secured an agreement to support Grupo Slots’ online sports betting and casino operations in Latin America.
Richard Brown, CEO of GiG, said: “We are delighted to have partnered with Rank Entertainment, industry veterans with a solid reputation within the land-based casino market and beyond.
“It makes us very proud when a brand like Marina shows their belief in GiG’s technology combined with our managed services, which I believe is a strong testament to the way we demonstrate how a retail brand should strategically plan for its success online.”